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ANALYTICS & INSIGHTS
Sweepstakes Gaming – Competing for the Consumer's Dollar
July 16, 2025
Sweepstakes gaming is quickly gaining traction in the broader gaming industry, much like the rise of grey machines. Operating online with virtual currency outside traditional regulatory frameworks, sweepstakes gaming competes for consumer spending without the stringent oversight required for casinos and lotteries. This issue of Data in Motion explores the potential impact on the lottery industry.
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Recommendation Engine
June 17, 2025
Recommendation engines, powered by AI and machine learning, are transforming the retail industry and gaining traction in the lottery industry. In this Data in Motion, we dive into analyzing player data, which provides personalized game suggestions, enhances both digital and in-store experiences and drives product trial.
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pdf, 565 KB
ANALYTICS & INSIGHTS
Self-Service at Retail
May 21, 2025
Self-service is reshaping the retail shopping experience—and lottery. Learn how shifting consumer preferences and strategic technology adoption can drive sales and expand access across retail channels in this issue of Data in Motion.
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pdf, 721 KB
ANALYTICS & INSIGHTS
The Grey Machine Market – An Overview
April 16, 2025
This issue of Data in Motion provides a general overview of the grey machine market and its potential impact on lottery sales.
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pdf, 706 KB
ANALYTICS & INSIGHTS
Connecting the Physical to the Digital
March 19, 2025
The continuing growth of e-commerce is reshaping industries once completely reliant on physical retail. In this issue of Data in Motion, we examine this shift and the promising future of new games that engage players both physically and digitally.
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pdf, 559 KB
ANALYTICS & INSIGHTS
CY2024 Sales Summary
February 19, 2025
In 2024, U.S. lottery sales reached nearly $95 billion, with growth in higher price point instant scratch games and Fast Play games. New trends are shaping the market, including a surge in sales of $50 and $100 scratch games. Explore the latest Data in Motion report for key insights.
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pdf, 830 KB