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Analytics & Insights
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With the power of data analytics, we continually innovate the lottery entertainment experience. Find our latest consumer insights, analytics reports and industry trends here.
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ANALYTICS & INSIGHTS
From Emerging to Established: Fast Play’s Ongoing Evolution
October 15, 2025
In this issue of Data in Motion, we explore Fast Play’s impressive evolution, from a U.S. niche to a global growth driver, highlighting double-digit CAGR, premium price point expansion, multi-jurisdiction launches and its potential for integrated retail and digital play experiences.
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Powering Play, Redefining Self-Service Lottery
September 30, 2025
Retail is changing at lightning speed. A recent study found that two-thirds of U.S. consumers prefer self-service retail over staffed checkouts. Is your lottery prepared to respond to players’ expectations for convenience, speed and control? See the results one U.S. lottery drove with self-service kiosks featuring AI and advanced analytics to deliver dynamic product recommendations.
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ANALYTICS & INSIGHTS
Fiscal Year 2025 U.S. Sales Summary
September 17, 2025
Our newest issue of Data in Motion highlights U.S. lottery performance in fiscal year 2025, with sales totaling $91 billion — down 5.6% year-over-year. While Bloc Lotto drove most of the declines, instant scratch games held their ground as high price point scratch game sales surged, and innovative terminal-based game categories emerged as bright spots.
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pdf, 1420 KB
ANALYTICS & INSIGHTS
A Renewed Focus on Extended Play Games
August 20, 2025
Our latest Data in Motion report reveals that sales of extended play instant scratch games have remained steady at $11.5 billion, growing more prevalent at higher price points. They’re now a crucial component of game portfolios, attracting high-value players and cementing their status as a powerhouse category for lotteries.
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pdf, 633 KB
ANALYTICS & INSIGHTS
Sweepstakes Gaming – Competing for the Consumer's Dollar
July 16, 2025
Sweepstakes gaming is quickly gaining traction in the broader gaming industry, much like the rise of grey machines. Operating online with virtual currency outside traditional regulatory frameworks, sweepstakes gaming competes for consumer spending without the stringent oversight required for casinos and lotteries. This issue of Data in Motion explores the potential impact on the lottery industry.
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pdf, 538 KB
ANALYTICS & INSIGHTS
Recommendation Engine
June 17, 2025
Recommendation engines, powered by AI and machine learning, are transforming the retail industry and gaining traction in the lottery industry. In this Data in Motion, we dive into analyzing player data, which provides personalized game suggestions, enhances both digital and in-store experiences and drives product trial.
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pdf, 565 KB