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Analytics & Insights
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With the power of data analytics, we continually innovate the lottery entertainment experience. Find our latest consumer insights, analytics reports and industry trends here.
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ANALYTICS & INSIGHTS
The Holiday Shopper is Changing: Four Consumer Trends Shaping Lottery Opportunities in 2026
October 21, 2026
Holiday shoppers are changing. What does that mean for lotteries? Our October Data in Motion report explores four consumer trends shaping this holiday season. A greater focus on value. Shopping that starts well before Black Friday. Renewed interest in offline experiences and in-store discovery. AI’s growing role in finding gifts. Discover how these shifts can help inform holiday game strategies, strengthen connections with adult players and make lottery part of memorable seasonal experiences. Get the insights behind the opportunities.
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The Next Phase of Responsible Gaming
September 16, 2026
Responsible gaming must go beyond awareness—it should shape real-world player behavior. As gaming choices expand, protecting players—and preserving public trust—requires responsible practices to be built into policies, products and platforms from the start. Our latest Data in Motion report explores insights from Scientific Games Healthy Play research.
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pdf, 74832 KB
ANALYTICS & INSIGHTS
Fiscal Year 2026 U.S. Lottery Sales Analysis
August 19, 2026
What’s driving U.S. lottery performance—and where are the opportunities ahead? Data in Motion takes a closer look at FY2026 U.S. lottery sales and the trends shaping the industry—including the impact of two blockbuster Powerball jackpots, the shift to higher price point games and strategically differentiated products. Read the full report for our analysis and insights.
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pdf, 1593 KB
ANALYTICS & INSIGHTS
The Future of Game Indexing: A Data Driven Evolution
July 15, 2026
Traditional game indexing may no longer tell the full story. As instant game portfolios grow more complex, traditional indexing can miss the mark. Lotteries need smarter ways to measure game performance. Our latest Data in Motion explores how Scientific Games' new data-driven indexing delivers more accurate insights, stronger portfolio decisions and better long-term results—helping maximize returns for the good causes lotteries support.
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pdf, 1262 KB
ANALYTICS & INSIGHTS
The Future Lottery Consumer: Four Trends to Watch
June 17, 2026
From retail and digital engagement to interacting with brands and entertainment, we’re watching consumer trends that help our customers keep lottery relevant. And sustain funding for good cause programs in communities around the world. Check out four emerging trends for lotteries to watch in 2026.
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pdf, 1257 KB
ANALYTICS & INSIGHTS
The Expanding Competitive Landscape: Sports Betting
May 20, 2026
Lotteries don’t need to create a one-for-one sportsbook experience to compete for moments with the expanding sports betting sector. Instead, modernize the lottery experience by leaning into established strengths: low-friction play, ubiquity, trusted brands and purpose-driven funding for good causes.
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pdf, 1468 KB