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ANALYTICS & INSIGHTS
Fiscal Year 2025 U.S. Sales Summary
September 17, 2025
Our newest issue of Data in Motion highlights U.S. lottery performance in fiscal year 2025, with sales totaling $91 billion — down 5.6% year-over-year. While Bloc Lotto drove most of the declines, instant scratch games held their ground as high price point scratch game sales surged, and innovative terminal-based game categories emerged as bright spots.
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A Renewed Focus on Extended Play Games
August 20, 2025
Our latest Data in Motion report reveals that sales of extended play instant scratch games have remained steady at $11.5 billion, growing more prevalent at higher price points. They’re now a crucial component of game portfolios, attracting high-value players and cementing their status as a powerhouse category for lotteries.
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pdf, 633 KB
ANALYTICS & INSIGHTS
Sweepstakes Gaming – Competing for the Consumer's Dollar
July 16, 2025
Sweepstakes gaming is quickly gaining traction in the broader gaming industry, much like the rise of grey machines. Operating online with virtual currency outside traditional regulatory frameworks, sweepstakes gaming competes for consumer spending without the stringent oversight required for casinos and lotteries. This issue of Data in Motion explores the potential impact on the lottery industry.
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pdf, 538 KB
ANALYTICS & INSIGHTS
Recommendation Engine
June 17, 2025
Recommendation engines, powered by AI and machine learning, are transforming the retail industry and gaining traction in the lottery industry. In this Data in Motion, we dive into analyzing player data, which provides personalized game suggestions, enhances both digital and in-store experiences and drives product trial.
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pdf, 565 KB
ANALYTICS & INSIGHTS
Self-Service at Retail
May 21, 2025
Self-service is reshaping the retail shopping experience—and lottery. Learn how shifting consumer preferences and strategic technology adoption can drive sales and expand access across retail channels in this issue of Data in Motion.
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pdf, 721 KB
ANALYTICS & INSIGHTS
The Grey Machine Market – An Overview
April 16, 2025
This issue of Data in Motion provides a general overview of the grey machine market and its potential impact on lottery sales.
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pdf, 706 KB