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ANALYTICS & INSIGHTS
The Expanding Competitive Landscape: Sports Betting
May 20, 2026
Lotteries don’t need to create a one-for-one sportsbook experience to compete for moments with the expanding sports betting sector. Instead, modernize the lottery experience by leaning into established strengths: low-friction play, ubiquity, trusted brands and purpose-driven funding for good causes.
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Faster, Smarter Checkout: What It Means for Lottery
April 15, 2026
Evolving checkout formats are reshaping retail – they’re now faster, more flexible and integrated into the overall shopping journey. Retailers are investing in remodels, data-driven layouts, digital tools and efficient store formats to make checkouts simpler and more seamless.
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pdf, 429 KB
ANALYTICS & INSIGHTS
The Expanding Competitive Landscape: Prediction Markets
March 18, 2026
Projected to reach $1 trillion by the end of the decade, Prediction Markets are moving quickly from niche awareness to a high-visibility category of event-based contract trading. It’s important to understand Prediction Markets, their consumer appeal, and the competition they may pose for lotteries.
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pdf, 364 KB
ANALYTICS & INSIGHTS
U.S. CY2025 Sales Summary
February 18, 2026
Calendar year 2025 results are in – demonstrating the U.S. lottery market's resilience and adaptability. While overall sales growth was modest, performance tells a deeper story: a continued shift toward high price point instant games, the outsized impact of Strategic Product Enhancements, and steady gains in terminal-based products.
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pdf, 921 KB
ANALYTICS & INSIGHTS
Unlocking Growth through Cashless Solutions
January 21, 2026
Digital wallets are the leading online payment method – projected to nearly double share of in-person transaction value from 16% in 2024 to 30% by 2030. For lotteries, this signals a clear and urgent need for cashless solutions that align with consumers’ evolving retail expectations.
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pdf, 416 KB
ANALYTICS & INSIGHTS
Navigating the New Holiday Shopper: Trends, Challenges and Opportunities for Lottery
December 17, 2025
There’s a new holiday shopper this year, challenged with financial pressure, heightened stress and decision fatigue. How can lotteries use actionable data and advanced technologies to understand these consumers better and simplify their purchasing journeys?
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pdf, 515 KB