Marketing Manager in Topeka, KS at Scientific Games

Date Posted: 2/12/2018

Job Snapshot

Job Description



The Marketing Manager will be onsite to support the Lottery to develop, establish, and maintain strategies that will increase revenue for our company and the Lottery through increased sales.  The Marketing Manager will create LIM content with the Lottery and will work with corporate support as needed.  This position works in conjunction with the General Manager and site team to support all functions needed in these efforts. Collaborate with Corporate Strategic Marketing team to come up with new revenue generating solutions to present to the Lottery’s management staff. Constant analysis of sales and marketing data to assist the Lottery to evaluate, communicate, and implement market conditions, customer research, and industry data to suggest changes to the marketing plan to enhance sales and revenue.

• Develops and executes marketing plans and programs that are complimentary to the Lottery’s marketing strategies, including new game launches and game promotions for both long and short term goals.
• Recommend solutions for declining game performance through promotions, enhancements, replacement or retirement of the game.
• Monitor and analyze game trends and activities and provide recommendations on data.
• Coordinate marketing research and focus group efforts between the Lottery and SGI Corporate Insights team.
• Create and maintain a marketing budget that seeks effective sales and revenue objectives.
• Provide support to the Systems team for testing and operational support.
• Ability to manage a staff of professionals within the marketing department to achieve all goals set forth.

• Ability to hire, discipline and terminate staff as within corporate guidelines.

• Reviews, monitors, and mentors marketing staff to set and maintain marketing goals as communicated.

• Ability to work with all levels of management and communicate problems effectively and efficiently
• Assist Corporate Strategic Marketing team with special projects up to, but not limited to, RFP responses, sales analyses, promotional data, Lottery conversions/implementations.
• Work in tandem with the Business Intelligence department to support all site sales goals, as well as corporate initiatives as set forth.
• Travel within the United States on a frequent basis

Job Requirements



Position Requirements/Qualifications:
• Bachelors of Science degree in Marketing or equivalent experience within the field.

Skills/Abilities:
• Detail oriented
• Ability to communication both written and orally with all levels of management
• Ability to maintain a positive team environment
• Ability to present in front of all levels of management and customer environment
• Ability to analyze data and market trends
• Strong knowledge of Microsoft Office products.
• Ability to multitask
SG is an Equal Opportunity Employer and does not discriminate against applicants due to race, ethnicity, gender, sexual orientation, veteran status, or on the basis of disability or any other federal, state or local protected class. If you’d like more information about your equal employment opportunity rights as an applicant under the law, please click here EEOC Poster.

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