Director, Marketing in Sacramento, CA at Scientific Games

Date Posted: 8/19/2018

Job Snapshot

Job Description

Responsible for the management of Company resources that support the California Lottery business unit including; marketing, sales, promotions, operations management, game development, research and product analysis as well as contract procurement, new and existing business expansion and legislative liaisons.  Work with lottery to develop business plans, growth strategies and policy recommendations.  Responsible for ‘Profit and Loss’ financial revenue contribution of business unit.

1. Represent Company products and services for California Lottery and be their day to day marketing contact.
2. Develops, executes and monitors marketing plans and programs that are complementary to the Lottery’s marketing strategies, including new game launches, enhancements and changes as well as promotions for instants product portfolio.
3. Organize and participate in strategic meetings with customer to ensure critical execution of products including: game themes, product mix, and prize funds as well as; distribution and inventory control to maximize sales and to support annual forecast and business plan.
4. Review status reports detailing game production information such as; working paper execution, press dates and delivery schedules to insure contract compliance.
5. Manage the development and maintenance of tactical sales and marketing analysis reports.
6. Monitor and review Master Schedule for production accuracy and revenue development.
7. Monitor contract obligations and procedures as well as customer expectations for compliance.
8. Assist the lottery with the execution of market research including focus groups and surveys on new instant product concepts
9. Manage internal and external customer conflicts toward appropriate resolutions.
10. Provide senior management with monthly account reviews including P&L and maintain account plan information.
11. Provide the customer with industry trends and information.

Job Requirements

Minimum 5 years demonstrated management level experience in Lottery Industry.

Excellent written and verbal communication skills with strong attention to detail.

Some travel required.

Experience in marketing research and analysis.

Proficient in Word, Excel, PowerPoint, Lotus Notes, Project.

Ability to negotiate contracts with outside vendors on Company and/or customer behalf.  

Ability to work effectively with senior level Company management as well as lottery management and state government officials.

Be a self-starter and able to work well independently or in a group environment.
SG is an Equal Opportunity Employer and does not discriminate against applicants due to race, ethnicity, gender, sexual orientation, veteran status, or on the basis of disability or any other federal, state or local protected class. If you’d like more information about your equal employment opportunity rights as an applicant under the law, please click here EEOC Poster.


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